Index
Hate 2 Soon: Love the Look Before They Do
The hottest fashion drops for the next-gen it girls — inspired by European style, driven by Asian creativity, and styled by our exclusive influencer squad. 💖
Born in Asia. Styled for the World.
Welcome to Hate 2 Soon — the online fashion brand rewriting the rules for girls who get noticed.
We're not just following trends — we're creating them. Based in Singapore and Thailand, our collections are handpicked by a global team of tastemakers and influencers who live for bold fashion, fearless energy, and that unapologetic sexy vibe.
Inspired by European elegance and Asia's rising edge, Hate 2 Soon is for the girls who want to wear the moment before the world catches on.
Styled By Influencers. Worn By You.
Every piece you see has been curated, styled, and loved by our international squad of influencers. From street-style to glam nights out — they're not just setting the vibe, they are the vibe.
Exclusive Collabs
Our pieces are co-designed with the world's hottest rising fashion influencers, bringing you styles you won't find anywhere else.
Daily Styling Tips
Get insider styling secrets from our squad on how to rock each piece for maximum impact and endless outfit options.
Featured Content
Tag us @hate2soon and your styled look could be featured across our platforms and earn you exclusive discount codes.
New Arrivals. Limited Pieces.
Get them before they're gone. Our drops sell out in hours, not days. These are the pieces everyone will be searching for next month.
Why Hate 2 Soon?
Sexy, Beautiful, & Effortless
Designs that enhance your natural confidence and turn heads without trying too hard. Our pieces work for you, not the other way around.
European-Inspired, Asian-Designed
The perfect fusion of European runway elegance and bold Asian street style creates something entirely new and impossible to ignore.
New Drops Weekly
Fresh styles drop every Thursday at 8pm SGT. Set your alarms because our most coveted pieces sell out in minutes, not hours.
Meet Our Squad
The global tastemakers behind our brand. They don't just wear our clothes—they inspire them, style them, and bring them to life.
Jia Li
Singapore's most-followed fashion creator known for mixing high street with luxury. Her "Tokyo Nights" collection drops next month.
Mei Lin
Bangkok-based style icon whose evening wear edits consistently sell out within hours of release.
Arisa K
Japanese-French model bringing European runway sensibilities to our street style collections.
Global Shipping, Local Feel
Fast Shipping Worldwide
Dispatched from our Singapore and Thailand warehouses within 24 hours. Express options available for those who can't wait.
Luxury Unboxing Experience
Each order arrives in our signature packaging with exclusive stickers and personalised styling cards.
Sustainable Options
Opt for our eco-packaging at checkout and we'll plant a tree with each order through our partnership with TreeSisters.
As Seen On
Our pieces are making waves across social media and have been spotted on some of the most influential style icons.
1
Featured in Vogue Thailand's "Brands to Watch"
"Hate 2 Soon is bridging the gap between European luxury and Asian street style with remarkable precision."
2
ELLE Singapore Style Awards
Winner of "Most Innovative Direct-to-Consumer Brand" in 2023.
3
Harper's Bazaar Digital Fashion Week
Our creative director was featured as a keynote speaker on "The Future of Influencer-Driven Fashion."
Stay Ahead of the Crowd
Get the latest drops, influencer collabs, and VIP deals before anyone else. đź’‹
Our VIP subscribers get:
  • Early access to new collections (24 hours before public release)
  • Exclusive discount codes not shared anywhere else
  • Behind-the-scenes content with our influencer squad
  • Birthday surprises and seasonal gifts
Hate 2 Soon
Because once they see you in it, they'll wish they wore it first.
@hate2soon
Daily style inspo and behind-the-scenes content
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Styling videos and influencer collabs
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